Waldemar Franco

Waldemar Franco is a multifaceted individual moved by his passion for adventure, architecture and personal development. As an adventurer, he has led expeditions in various parts of the world, including whitewater kayaking, skiing, mountaineering, free-diving and cycling. He has also been a pioneer in the adventure travel industry, starting his business in 1993 as an adventure travel guide with a vision of blending amazing adventures with spectacular hospitality and design for his guests.
As an entrepreneur, Waldemar created and developed the well recognized Rodavento hotel brand, which has won several awards, including "Best Hotel Boutique in Mexico" and "Best Romantic Getaway.” He has managed to blend conscious architecture with his passion for adventure designing deep experiences for his guests.
Waldemar is also a writer and teacher, having authored the book "Find Your Wild Flow," a methodology focused on helping men between 40 and 65 years old find a connection with their strength, mobility, balance, and agility. Currently 56 years old, he is in his best physical shape and personally leads total immersion sessions and retreats at his Rodavento hotels. Through his work, Waldemar aims to inspire others to connect with their vision and achieve inner and physical strength leading to personal growth and transformation. He lives with his wife and kids in Mexico City